Samuel Yeoh

Being keenly interested in brands and branding (when I bother to do the occasional reading), I’m always intrigued by the power that brands command. Being an avid consumer of brands, I’m also acutely aware of all my purchasing decisions, and make the clear distinction between necessities and luxuries when doing my accounts. Sadly, in my little money book, the luxuries far outnumber the necessities, both in quantity and value.

Interestingly, my knowledge and scrutiny of brands has not made me truly any more sceptical as a customer. Most of my scepticism, if it can even be called that, has been reduced to things like, “Nike looks good but wears out fast” or “Apples are good-looking but hardly worth the specs” etc etc. If anything, my love for brands has allowed me greater leaps of faith.

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Just got a call from a prospective employer, and it’s really amusing. For a moment, I was stunned at her young age, but I was more stunned by the fact that she actually called up to sort of ‘interview’ me.

While it’s no big deal that a prospective employer calls you up, this employer will be paying me grand total of zero dollars.

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Just got back from Vietnam, and truth be told, it was a rather quiet trip for me. It was quiet in the sense that I spent a lot of time alone, even though I was with a big group, and a lot of that time was spent watching, thinking, and stoning.

Ho Chi Minh City is a little bit like the suburb areas of M’sia, and like Penang 10 years ago. The area is crammed with shophouses, mingled with roadside peddlars and peppered with pockets of construction. Basically a district undergoing urbanisation. And suffering the effects of it.

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There’s only so much more I can smile before I can’t anymore.

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I’ve got a confession to make – I’m terrified of humans.

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Chatting with Destiny always inspires a mix of feelings and thoughts. One of them is a sense of inferiority, though not in a particularly negative way. The woman is just so full of ambitions and things she wants to do. The difference between her and me is that, she actually sets out to do it. For all the broken promises, it’s probably because she’s got her hands overflowing to fulfill all of them.

In contrast, I’m just bloody lazy and laid-back, even though I do have a good idea of what I want to do. The comparison does send waves of inferiority down my spine, but it also does give a good kick on that arse of mine. I spend too much time being fearful when I should just go out and do it.

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